Boardroom to Expand Hispanic Market Presence

Boardroom is planning to increase the publication of Spanish-language health books dealing with issues relevant to the Hispanic community.

Boardroom, as Bottom Line Publications, started to translate health books into Spanish in the Fall of 2006.  It also started to offer Spanish-package insert programs into health books called Bottom Line's Spanish Book Buyer Packages.  The Bottom Line Personal packages reach Spanish consumers who have bought Boardroom's, The Treasury of Health Secrets, covering everyday remedies, health secrets, herbal solutions, stress, weight & fitness. “They accept a maximum of 3 inserts that ride with the book shipments. Maximum size of the inserts are: 5 1/4 x 8 ¼,” says Arlene Rosen, president of ARA Media Solutions, Inc. a company that has been placing Inserts in Spanish Media since 2004.

Boardroom Inc., a  book  and newsletter publishing company,  was founded in 1972 by Martin Edelston, who currently serves as the company's chairman. The company, as Bottom Line Publications, publishes the following newsletters:

           Bottom Line/Personal

           Bottom Line/Health

           Bottom Line/Retirement

           Bottom Line/Natural Healing

           Tax Hotline

Related Article: Hispanic Insert Media Grows 


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.