Advertising Campaigns: CIA

The Central Intelligence Agency launched a campaign to recruit Hispanics last weekend in The Wall Street Journal U.S. Hispanic editions of El Sentinel and Reflejos.

The campaign’s motto is “You can make a world of difference,” and attempts to recruit Hispanics who have an interest in international affairs, international security and who possess foreign language skills.

Applicants must be U.S. citizens. Raul Aliaga, national account manager for The Wall Street Journal U.S. Hispanic edition, tells Portada that the campaign will run for six consecutive weekends.

The campaign is also active in Tuesday’s job section of the English-language edition of The Wall Street Journal as well as in the online edition.

CIA’s agency for recruitment is TMP Worldwide.

Related Article: The Wall Street Journal adding online content to Latin American Newspaper Websites (Apr. 2008)


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