Advertising Campaigns: CIA

The Central Intelligence Agency launched a campaign to recruit Hispanics last weekend in The Wall Street Journal U.S. Hispanic editions of El Sentinel and Reflejos.

The campaign’s motto is “You can make a world of difference,” and attempts to recruit Hispanics who have an interest in international affairs, international security and who possess foreign language skills.

Applicants must be U.S. citizens. Raul Aliaga, national account manager for The Wall Street Journal U.S. Hispanic edition, tells Portada that the campaign will run for six consecutive weekends.

The campaign is also active in Tuesday’s job section of the English-language edition of The Wall Street Journal as well as in the online edition.

CIA’s agency for recruitment is TMP Worldwide.

Related Article: The Wall Street Journal adding online content to Latin American Newspaper Websites (Apr. 2008)


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.