Banks led in national advertising within the Financial Category in Hispanic Magazines and Newspapers during the first quarter of 2008, according to Portada Ad-tracking. More than 70% of national advertising in the category was spent in the Banking subcategory. Insurance followed with 12.2% of total amount spent, followed by Credit Cards (9.7%), Mortgages (5.125%) and Money Transfers (0.4%)
Mortgage expenditures were relatively low due to the current sub-prime crisis.
Banks Lead
|
Subcategory |
|
1. Banks |
|
2. Insurance |
|
3. Credit Cards |
|
4. Mortgages |
|
5. Money Transfers |
Note: Financial subcategories ranked by national advertising expenditures during Jan 1, – March 30, 2008
Source: Portada Ad-Tracking
To inquire about absolute dollar levels, growth figures and more contact Annette Fielman at (631) 470-2253 or e-mail [email protected].
