Brand |
Company
|
Agency |
Period |
Vehicle |
Comment |
Dodge Journey |
Chrysler |
General Market: BBDO NY Multicultural: Global Hue. Organic: all online online and Web activity. |
Launched on April 8. |
· TV · Print Adds · Digital media · Mobile marketing tour in April · Promotion in partnership with Time Inc. |
The theme of the campaign is “if you can dream it, do it” It will be one of the largest digital launch strategies of the company,
|
IKEA |
IKEA |
Anita Santiago Advertising |
2008 |
TV
|
Spanish-language campaign with slogan “enamorate mas de tu hogar," or "Love your Home More." |
Alliance for Climate Protection
|
Alliance for Climate Protection
|
The Martin Agency |
The campaign started on April 2. |
· TV · Print ads · Digital Media |
The TV ad will Run on network and cable channels. Outreach to online social networks and grass-roots organizations. |
National Wildlife Federation
|
National Wildlife Federation
|
RightMinds |
Still waiting for the final approval to implement the strategies. (this was announced on April 2). |
· Radio campaign.
|
Outreach through grass-roots organizations. |
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