Advertising Campaigns [2-A]

 

Brand

Company

 

Agency

Period

Vehicle

Comment

Dodge Journey

Chrysler

General Market: BBDO NY Multicultural:  Global Hue. Organic: all online online and Web activity.

Launched on April 8.

·   TV

·   Print Adds

·   Digital media

·   Mobile marketing tour in April

·   Promotion in partnership with Time Inc.

The theme of the campaign is “if you can dream it, do it”

It will be one of the largest digital launch strategies of the company,

 

 

IKEA

IKEA

Anita Santiago Advertising

2008

TV

 

Spanish-language campaign with slogan “enamorate mas de tu hogar," or "Love your Home More."

Alliance for Climate Protection

 

Alliance for Climate Protection

 

The Martin Agency

The campaign started on April 2.

·   TV

·   Print ads

·   Digital Media

The TV ad will Run on network and cable channels.

Outreach to online social networks and grass-roots organizations.

National Wildlife Federation

 

National Wildlife Federation

 

RightMinds

Still waiting for the final approval to implement the strategies. (this was announced on April 2).

·   Radio campaign.

 

Outreach through grass-roots organizations.

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