New List: La Lista Buena Email Database

Walter Karl Interactive is announcing its new consumer email list, La Lista Buena, with a universe of 2.5 million names of Hispanics who have demonstrated interest in receiving special offers and information from third party mailers. 

Hispanic email lists are still rather rare, as Latinos are not as numerous online as the general market is. However, look for more Hispanic email lists to become available, as online adoption increases. “It’s growing daily. There are a lot of marketers that will do multi-channel campaigns, but there are many marketers that do just email,” says Mio Hernandez, Coordinator for Walter Karl. “We’ve found that there is more demand for the Email lists.”

The list includes demographic selects, such as: Age • Country of Origin • Gender • Home Ownership • Income Interest • Categories • Marital Status • Occupation • Presence of Children.

 
The base rate is $110/M. For more information, click here.
 

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.