In search of the global online Spanish-language newspaper

As some content providers are vying to be the prime source of online news and analysis for English-speaking audiences (e.g. UK’s The Guardian, The New York Times, etc.), some corporations are trying to do the same in the Spanish-speaking world. The prime contenders are in Spain, perhaps because of the character of the Spanish spoken in Spain, which Latin Americans often refer to as la “Madre Patria” (“Motherland”).

More than 25% of the visitors of ElPais.com (the website of the Spanish daily El Pais, which defines itself as “the global newspaper in Spanish”) come from outside of Spain. El Pais.com has 7.44 monthly unique users according to internal figures, while all of Prisa.com’s online properties, including sports site As.com and radio broadcasters CadenaSer.com, have more than 12.3 million unique users.

ElPais.com is managed by Prisa.com, the online unit of Spanish media giant Prisa. Prisa.com’s goal is to be a leader in the production and marketing of digital news, educational and entertainment content to the Spanish and Portuguese-speaking markets.

Another newspaper with global ambitions,which brands itself as the “global leader in Spanish Information,” is Madrid-based El Mundo (www.elmundo.es). The website had 10.8 million unique users last January.

Other websites in Latin America, including Argentina’s Clarin.com Mexico’s Reforma.com and ElUniversal.com and Colombia’s Eltiempo.com are also in the race to become the preeminent Spanish-language website for news and information.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.