Issue 30. Q2 2008
It’s a Man’s World: Sports, Sex and Automobiles. Are Latin Newspapers Ready for the Billion Dollar Online Business? The Who, Where and What For. Turning
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It’s a Man’s World: Sports, Sex and Automobiles. Are Latin Newspapers Ready for the Billion Dollar Online Business? The Who, Where and What For. Turning
What do Big Box retailers want most from Hispanic Media? One dtop demand is home-delivered coupons.
In their ongoing quest for greater market penetration, many marketers have caught the 360 bug, which is characterized by a fervent desire for cross-platform, integrated brand exposure.
Hispanic print—newspapers and magazines—is a $65 billion business. But costs of all print projects are rising, in large part to skyrocketing paper/pulp prices.
The Client: Mexicana Airlines
A third-generation, English-dominant Latino will probably search the same as anyone else. However, as you move down the spectrum toward more Spanish-dominant users, searching patterns do change.
For most newspaper websites duplication in audience between print and online versions is very high, a recent Scarborough Research study suggests
As some content providers are vying to be the prime source of online news and analysis for English-speaking audiences (e.g. UK’s The Guardian, The New York Times, etc.), some corporations are trying to do the same in the Spanish-speaking world.
What do Al Dia Dallas/Ft. Worth, La Estrella, CBS Outdoor Latino, MSN Latino, ESPN Deportes, MTVRés, El Nuevo Herald and AOL Latino have in common, other than their Hispanic focus?
According to the Newspaper Association of America (NAA), newspapers collected $1.2 billion from their online operations in 2003. Last year, the figure was nearly $2.7 billion. Total 2007 U.S. online advertising expenditures were $19.5 billion, according to E-Marketer
It’s what men talk about at work and at parties; it’s what men dream about at night and look forward to on the weekends. Sports content is a huge passion point among Latino men, and a major driver of online traffic.