Corona Goes Back to Where it All Begins

Corona, after having established itself as the highest-selling Mexican beer in the U.S., is launching a major new campaign in the states for Corona and Corona Light—targeting Hispanics. Part of the campaign rests on new three new TV spots which will hit the airwaves nationally this Spring.

The effort will also include mariachi-themed out-of-home advertisements showing the musicians in front of the famous Hollywood sign for the California market, and in Miami, a South Beach hotel will display a Corona neon sign on its façade.

Finally, the company is executing a radio push targeting Hispanics that will run throughout the year.

Corona’s agency of record is Casanova Pendrill. To access Portada’s Media Buyer/Planner Directory, Click here.

Related Article: Corona’s Creative Shake-up (Dec. 2006)

Ad-Tracking: Budweiser Brands Lead the Beer Category (June 2007)


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.