The Global Newsstand

Online publishing, distribution and retail services company Zinio has announced the launch of what it is terming “The Global Newsstand,” a platform that will allow niche publications, such as those of interest to Hispanic and Latin American audiences, to distribute their content in an unrestricted manner online.
 
The service consists of a platform from which publishers make their content available in a variety of languages to over 200 countries.
 
Publishers who join also get access to Zinio’s Publisher Growth Services Group (PGS Group), which aids in the development and implementation of tailored marketing programs, increased brand recognition initiatives, and alternative distribution methods.
 
Currently, more than 850 digital consumer magazine titles actively sell and deploy their content online using Zinio’s platform.
 
By partnering with Acceso Group, a company part-owned by both Havas Media - the media division of Havas, one of the largest communication and advertising groups worldwide, Zinio plans to extend its Latin American footprint considerably.

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.