Intelligence: El Nuevo Herald’s Reach

Scarborough Research interviewed more than 4,000 consumers between August 2006 and July 2007 in the Miami DMA and asked them which Hispanic newspaper or Hispanic newspaper website they had read during the last 7 days. One of the results of the study is that 13% of Miami adults have read/looked into El Nuevo Herald or have visited the website within the past week. When only the Hispanic Market is taken into account, it turns out that 27% of Miami’s Hispanics had read El Nuevo Herald or visited its website during the past week.
 
Reach over Total Miami Population
 
Reach over Miami Hispanic Population
 
Total Population
 
Hispanic
 
Daily newspapers
 
Daily newspapers
 
El Nuevo Herald
6%
El Nuevo Herald
14%
Diario Las Américas
2%
Diario Las Américas
3%
Sunday newspapers
 
Sunday newspapers
 
El Nuevo Herald
7%
El Nuevo Herald
15%
Diario Las Américas
2%
Diario Las Américas
4%
Websites visited past 7 days
 
Websites visited past 7 days
 
ElNuevoHerald.com
2%
ElNuevoHerald.com
3%
ElSentinel.com
*
ElSentinel.com
*
LaPalmaInteractivo.com
*
LaPalmaInteractivo.com
*
Weekly Print Audience
 
Weekly Print Audience
 
Diario Las Americas
4%
Diario Las Americas
9%
El Nuevo Herald
13%
El Nuevo Herald
26%
Combined Print and Online Audience
 
Combined Print and Online Audience
 
El Nuevo Herald
13%
El Nuevo Herald
27%

Note: * Means below 1%
Source: Scarborough Research
 
 
Related Article: El Nuevo Herald Goes Digital(October 2008)
 
*The next Market Intelligence E-letter will be published on Wednesday, April 2.

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