Conference Calendar

March 

Synovate's Diversity Markets Seminar: Los Angeles
Thursday, March 13, 2008 - Millenium Biltmore Hotel, Los Angeles
8:00 am - 9:00 am Registration & Breakfast; 9:00 am - 4:30pm Seminar

 
April 

Fifth Annual Latino DVD Conference
(April 8, Questex Media, Intercontinental Hotel, Los Angeles)  

AHAA 2008 Media Conference
(April 16-18, Association of Hispanic Advertising Agencies, Grand Hyatt, San Antonio, TX)

 NAHP 23rd Annual National Convention & Expo
(April 16-19, National Association of Hispanic Publications, Hyatt Regency, Atlanta)

 5th Annual Multicultural Marketing for the Financial Services and Insurance Industries (Apr. 29-30, CBI, Chicago, IL)

*For a complete listing of all events, click here.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.