Changing Places

Lopez Negrete has named Rosa Serrano director of media planning and buying.

The Los Angeles Times Media Group (LATMG) today announced Roaldo Moran will head Hoy L.A. as Publisher and General Manager.

Javier Aldape will be returning to Chicago to pursue another career in Media, though apparently not with Tribune: “I do have plans to return to Chicago and work in media, but I am not ready to announce what those plans are,” Aldape told Portada.

Leah de la Garza has been named the Media Director, Director of Integrated Communications for Interlex. She was previously Communications Planning Director with Lopez Negrete. Her accounts include, Dallas Water Utilities, National Education Association, Texas Commission of Emissions Quality, Department of Health (Immunization Campaigns), American Cancer Society and XL-Health.

Bob Parker has been named the new general manager of Rumbo Houston.


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