JumpTV Recalibrates Strategy

Jump TV has just announced that it is going to refocusing its business model to concentrate on two core content streams: Latin American television programming and Sports programming.

CEO Jordan Banks commented that the company’s strategy will consist of delivering high-value sports programming to a passionate audience, while also offering a broad range of Spanish-language programming.

Banks also introduced an 8-point list of objectives to guide Jump TV in its path ahead: 

  1. Become laser-focused on acquiring top-tier content to attract sports fans and Hispanic audiences;

  2. Reduce costs related to acquiring and streaming all non-Latin American international content by creating  partnerships with complementary media companies;

  3. Explore the sale of the JumpTV content delivery network to maximize the value of the asset while minimizing the related ongoing operational cost to JumpTV;

  4. Continue to build its advertising sales team;

  5. Heighten focus on the JumpTV service layer to increase monetization of  NCAA and international sports properties;

  6. Increase engagement and interactivity for JumpTV users by immediately integrating a robust set of social media tools;

  7. Consolidate offices and reconstitute a new executive team in Toronto to realize operational efficiencies and related savings from previous M&A activities; and

  8. Continue to cull non-performing channels.

Dec. 10, 2007: Taking Radio and TV Advertising Online

Related Articles: Jan. 21, 2008 JumpTV Talks About 2010 FIFA Deal


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.