Publicitas Americas Consolidates, Looking to Provide Single Global Media Solutions
The Publicitas companies on this side of the Atlantic have individualized levels of expertise and experience in their respective regions. (Publicitas Canada, Publicitas North America and Publicitas Latin America) “My primary initial focus will be to leverage the media relations, client relations and professional experience of our team of 103 team members and integrate synergies across the Americas,” the recently-named CEO of Publicitas Americas Grace Palacios tells Portada.
Asked about the synergies she sees between Publicitas U.S. Hispanic and Latin America and Americas overall, Palacios says that “by integrating our companies into one region, Publicitas is now poised to offer a unique single global media solution through a fully integrated multi-media platform, for print, online, electronic and other media across four different continents.”
Amelie Ferro, CEO of Publicitas Latin America notes that “a major focus in 2008 will be placed on digital sales development, spearheaded by our VP of Digital Media Paul Meyer and his team of five dedicated online experts,” says Ferro. “Publicitas Americas is proud to represents the most prestigious daily and financial newspapers, magazines, online portals through a cross-media solution.” Publicitas Latin America has an exclusive advertising sales representation agreement with Grupo de Diarios America (GDA).Publicitas North America recently signed an exclusive representation agreement with French publisher Largardere. Titles included in this agreement are the ELLE network worldwide (38 countries), ELLE Déco (22 countries), French news titles such as Paris Match, L’Equipe , Le Point and inflight magazines such as Air France magazine. Spain’s Grupo Zeta properties (Ronda Iberia, Emprendedores, Tiempo, El Periodico) and UK newspaper The Independent are also included in the representation agreement.
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