Ad-Tracking: Entertainment Magazine Category
Procter & Gamble is the largest Advertiser and Packaged Goods the largest category, this is what look at 2007 Advertising Activity in Entertainment in the Five Top Hispanic Entertainment Magazines (People en espanol, Latina, TV y Novelas, Vanidades and Mira) reveals. Portada Ad-Tracking also finds Fruit of the Loom, Goya and Armani among the top 50 brands. For detailed rankings see the tables below.
Top 12 Ad-Categories in Hispanic Magazines
1 PACKAGED GOODS |
2 APPAREL/ACCESSORIES |
3 AUTOMOTIVE |
4 RETAIL |
5 MEDIA |
6 FINANCIAL |
7 CHARITIES / CAUSE MARKETING / PSA / POLITICAL |
8 TELECOMUNICATIONS |
9 HOME FURNISHINGS / IMPROVEMENT |
10 TRAVEL |
11 ALCOHOLIC BEVERAGES |
12 RESTAURANTS |
Note: Top 12 Ad-Categories in Hispanic Magazines
Source: Portada Ad-Tracking
Top 50 Advertisers in Hispanic Entertainment Magazines.
1 PROCTER & GAMBLE |
26 CLAIROL |
2 FRUIT OF THE LOOM |
27 TARGET |
3 L`OREAL |
28 MERCEDES-BENZ |
4 GENERAL MOTORS |
29 WALGREENS |
5 ESTEE LAUDER |
30 MARY KAY |
6 UNILEVER |
31 AVON |
7 GARNIER |
32 T.J. MAXX |
8 VISA |
33 PAYLESS SHOESOURCE |
9 CHANEL |
34 PUBLIX |
10 CLOROX |
35 VERZION |
11 COVER GIRL |
36 ROOMS TO GO |
12 DISH NETWORK |
37 FARMERS |
13 DIESEL |
38 TOYOTA |
14 MACY`S |
39 STATE FARM |
15 ANDREA |
40 VOLVO |
16 ILUSION |
41 GAP |
17 GOYA |
42 BVLGARI |
18 CHRYSLER |
43 GIVENCHY |
19 NISSAN |
44 TELEMUNDO |
20 KRAFT |
45 JOHNSON & JOHNSON |
21 AD COUNCIL |
46 HYUNDAI |
22 GENERAL MILLS |
47 SANGRIA SENORIAL |
23 ARMANI |
48 LACOSTE |
24 MAYBELLINE |
49 MABE |
25 RCN |
50 CAROLINA HERRERA |
Note: For more detailed information, including a larger list of Advertisers, absolute dollar figures, and year-over-year growth, contact Sales & Marketing Director Annette Fielman at (516) 396-0179 or e-mail [email protected].