Ad-Tracking: The Top 50 Brands in the Entertainment Magazine Category

Ad-Tracking: Entertainment Magazine Category

Procter & Gamble is the largest Advertiser and Packaged Goods the largest category, this is what look at 2007 Advertising Activity in Entertainment in the Five Top Hispanic Entertainment Magazines (People en espanol, Latina, TV y Novelas, Vanidades and Mira) reveals. Portada Ad-Tracking also finds Fruit of the Loom, Goya and Armani among the top 50 brands. For detailed rankings see the tables below.

Top 12 Ad-Categories in Hispanic Magazines 

 1 PACKAGED GOODS

 2 APPAREL/ACCESSORIES

 3 AUTOMOTIVE

 4 RETAIL

 5 MEDIA

 6 FINANCIAL

 7 CHARITIES / CAUSE MARKETING / PSA / POLITICAL

 8 TELECOMUNICATIONS

 9 HOME FURNISHINGS / IMPROVEMENT

10 TRAVEL

11 ALCOHOLIC BEVERAGES

12 RESTAURANTS

Note: Top 12 Ad-Categories in Hispanic Magazines 

Source: Portada Ad-Tracking

 
Top 50 Advertisers in Hispanic Entertainment Magazines. 

 1 PROCTER & GAMBLE

26 CLAIROL

 2 FRUIT OF THE LOOM

27 TARGET

 3 L`OREAL

28 MERCEDES-BENZ

 4 GENERAL MOTORS

29 WALGREENS

 5 ESTEE LAUDER

30 MARY KAY

 6 UNILEVER

31 AVON

 7 GARNIER

32 T.J. MAXX

 8 VISA

33 PAYLESS SHOESOURCE

 9 CHANEL

34 PUBLIX

10 CLOROX

35 VERZION

11 COVER GIRL

36 ROOMS TO GO

12 DISH NETWORK

37 FARMERS

13 DIESEL

38 TOYOTA

14 MACY`S

39 STATE FARM

15 ANDREA

40 VOLVO

16 ILUSION

41 GAP

17 GOYA

42 BVLGARI

18 CHRYSLER

43 GIVENCHY

19 NISSAN

44 TELEMUNDO

20 KRAFT

45 JOHNSON & JOHNSON

21 AD COUNCIL

46 HYUNDAI

22 GENERAL MILLS

47 SANGRIA SENORIAL

23 ARMANI

48 LACOSTE

24 MAYBELLINE

49 MABE

25 RCN

50 CAROLINA HERRERA

 Note: For more detailed information, including a larger list of Advertisers, absolute dollar figures, and year-over-year growth, contact Sales & Marketing Director Annette Fielman at (516) 396-0179 or e-mail annette@portada-online.com.


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