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Portada’s February March Issue fresh off the Presses Packed with News and Insights to Help you Grow your Business

Portada’s February March Issue fresh off the Presses Packed with News and Insights to Help you Grow your Business

Content

The February/March 2008 issue of Portada is out brimming with Market Intelligence and news, including the articles below:

  • Sandbox Wars: Parenting Market Heats up as Todobebe, Meredith and other Players try to win-over Hispanic Moms.
  • National Advertising Campaigns Targeting Hispanics: Jose Cuervo, Wal-Mart, Wrigley’s , Tecate….
  • Reaching the Masses Online” Media behemoths battle online pure-plays for Hispanic eyeballs: Whats new? Pre-roll advertising, local vs National advertising and more…
  • Focus On: – Hispanic Media Market Opportunities with Venture Capitalist Greg Sands
  • Buying Hispanic Digital Media: A How-to with Bravo’s Luis Cabrera
  •  What Big Box Retailers Need to Know to Reach Hispanics: CPMs, advantages of each medium, Gross Profit Margins and more.
  • Texas: Blurred Borders in the Lone Star State’s Media Market
  • Mark your calendars! 2nd Annual Hispanic Digital and Print Media Conference and Networking/Awards  Dinner (details inside)

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