US Media Consulting Named Exclusive Ad Sales Representative in the US for Televisa TV in Mexico and Rest of Latin America

Mexico-based Televisa TV de Paga (Televisa Pay TV) named Miami-based US Media Consulting as its exclusive ad sales representative in the U.S. market for all of Televisa’s paid  Mexican and pan-Latin-American paid TV products including the following:

Televisa Networks
America Network
Bandamax
Canal de las Estrellas
Cinema Golden Choice
Cinema Golden Choice II
Clasico TV
De Pelicula
De Pelicula Clasico
Ritmoson Latino
Telehit
TL Novelas
Unicable

Sky TV
All channels
All packages

Cablevision
All channels
All packages

Cable Advertising is the main media type in the panregional advertising market. Portada estimates that advertising bought out of the U.S. and Europe into Latin American cable TV has a an annual volume of more than $50 million a year. Cable is followed by print and online media.

Related Articles: 2007 Increase in Panregional Advertising (Jul., 07)


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.