Brand |
Company |
Agency |
Period |
Vehicle |
Comment |
Jose Cuervo Platino Reserva de La Familia |
Jose Cuervo |
Arnel (Creative) MediaCom (buying). |
September 07 – Spring 08 |
Pint ads in GQ and Men’s Vogue, and local luxury magazines Gotham, and Ocean Drive.
|
English-language print ads. Considering Spanish-language ads for second half of campaign. |
Amtrak |
U.S. Govt. |
Images USA |
March, April, May 2008 |
Expected stand-alone direct mail, magazines and online. |
Promote spring and summer travel. |
Wal-Mart |
Wal-Mart |
Starcom Media Vest |
2008 |
going more into local buys (radio, print, online geotargeted). |
NA |
Wrigley's: |
Wrigley's: |
Bravo (creative and planning)
|
2008 |
Increasing interactive portion |
NA |
McDonald’s |
McDonald’s |
OMD Latino |
2008 |
Increase of digital portion out of TV.
|
NA |
Merck |
Merck |
Prime Access |
2008 |
More focus on target selection. |
In 2007 advertised in Selecciones,, Readers Digest and Men’s Health en espanol.
|
Tylenol |
McNeil Consumer |
Azafran/LIH |
2008 |
Broadcast Media |
NA |
Tecate |
Heineken (U.S. importer) |
Adrenalina (AOR) |
2008 |
Primarily on broadcast, Some online advertising for Tecate Light |
Targeting S2nd generation Mexican American online |
Möen |
Möen |
Marca Hispanic |
Q4 2007 |
Print and online in Mexico, Central America and the Caribbean |
Alto Nivel and Soy Entrepreneur magazines and their websites. |
U.S. foster care system. |
The Advertising Council, U.S. Department of Health and Human Services, Administration for Children and Families (ACF) , Collaboration to AdoptUsKids |
NA |
2008 |
Spanish television, radio, and print PSAs |
Campaign designed to encourage Spanish-speaking families and individuals to consider adoption from the U.S. foster care system. |
Source: Portada Directory of Corporate Marketers and Media Buyers targeting Hispanics
Note: To get concrete contact information about more than 2,000 Corporate marketers and Media Buyers/Planners targeting Hispanics. Call or e-mail Annette Fielman at (516) 396-0179 or [email protected].