National Advertising Campaigns Targeting Hispanics

 

Brand

Company

Agency

Period

Vehicle

Comment

Jose Cuervo Platino Reserva de La Familia

Jose Cuervo

Arnel (Creative)

MediaCom  (buying).

September 07 – Spring 08

Pint ads in GQ and Men’s Vogue, and local luxury magazines Gotham, and Ocean Drive.

 

English-language print ads. Considering Spanish-language ads for second half of campaign.

Amtrak

U.S. Govt.

Images USA

March, April, May 2008

Expected  stand-alone direct mail, magazines and online.

Promote spring and summer travel.

Wal-Mart

Wal-Mart

Starcom Media Vest
NSA (newspapers)

2008

going more into local buys (radio, print, online geotargeted).

NA

Wrigley's:

Wrigley's:

Bravo (creative and planning)
Buying (Mindshare and in-house)

 

2008

Increasing interactive portion

NA

McDonald’s

McDonald’s

OMD Latino

2008

Increase of digital portion out of TV.

 

NA

Merck
(different brands)

Merck

Prime Access

2008

More focus on target selection.
More online advertising. 

In 2007 advertised in Selecciones,,  Readers Digest and Men’s Health en espanol.

 

Tylenol

McNeil Consumer

Azafran/LIH

2008

Broadcast Media

NA

Tecate

Heineken (U.S. importer)

Adrenalina (AOR)
Mediavest (buying)

2008

Primarily on broadcast, Some online advertising for Tecate Light

Targeting S2nd generation Mexican American online

Möen

Möen

Marca Hispanic
U.S.. Media Consulting

Q4 2007

Print and online in Mexico, Central America and the Caribbean

Alto Nivel and Soy Entrepreneur magazines and their websites.

U.S. foster care system.

The Advertising Council, U.S. Department of Health and Human Services, Administration for Children and Families (ACF) , Collaboration to AdoptUsKids

NA

2008

Spanish television, radio, and print PSAs

Campaign designed to encourage Spanish-speaking families and individuals to consider adoption from the U.S. foster care system.

 

Source: Portada Directory of Corporate Marketers and Media Buyers targeting Hispanics
Note: To get concrete contact information about more than 2,000 Corporate marketers and Media Buyers/Planners targeting Hispanics. Call or e-mail Annette Fielman at (516) 396-0179 or Annette@portada-online.com.


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