Brand | Company | Agency | Period | Vehicle | Comment |
Jose Cuervo Platino Reserva de La Familia | Jose Cuervo | Arnel (Creative) MediaCom (buying). | September 07 – Spring 08 | Pint ads in GQ and Men’s Vogue, and local luxury magazines Gotham, and Ocean Drive.
| English-language print ads. Considering Spanish-language ads for second half of campaign. |
Amtrak | U.S. Govt. | Images USA | March, April, May 2008 | Expected stand-alone direct mail, magazines and online. | Promote spring and summer travel. |
Wal-Mart | Wal-Mart | Starcom Media Vest | 2008 | going more into local buys (radio, print, online geotargeted). | NA |
Wrigley's: | Wrigley's: | Bravo (creative and planning)
| 2008 | Increasing interactive portion | NA |
McDonald’s | McDonald’s | OMD Latino | 2008 | Increase of digital portion out of TV.
| NA |
Merck | Merck | Prime Access | 2008 | More focus on target selection. | In 2007 advertised in Selecciones,, Readers Digest and Men’s Health en espanol.
|
Tylenol | McNeil Consumer | Azafran/LIH | 2008 | Broadcast Media | NA |
Tecate | Heineken (U.S. importer) | Adrenalina (AOR) | 2008 | Primarily on broadcast, Some online advertising for Tecate Light | Targeting S2nd generation Mexican American online |
Möen | Möen | Marca Hispanic | Q4 2007 | Print and online in Mexico, Central America and the Caribbean | Alto Nivel and Soy Entrepreneur magazines and their websites. |
U.S. foster care system. | The Advertising Council, U.S. Department of Health and Human Services, Administration for Children and Families (ACF) , Collaboration to AdoptUsKids | NA | 2008 | Spanish television, radio, and print PSAs | Campaign designed to encourage Spanish-speaking families and individuals to consider adoption from the U.S. foster care system. |
Source: Portada Directory of Corporate Marketers and Media Buyers targeting Hispanics
Note: To get concrete contact information about more than 2,000 Corporate marketers and Media Buyers/Planners targeting Hispanics. Call or e-mail Annette Fielman at (516) 396-0179 or [email protected].