La Voz Hispana Acquired by TV Net Media Group

TV Net Media Group, publisher of 7Dias and La Guia, last week acquired La Voz Hispana, an 12 year-old, independently-owned, magazine.

The acquisition represents more than a simple change of ownership, as TV Net has outlined certain changes that will be made to the publication.

La Voz Hispana will be modifying its format to tabloid, undergoing a redesign process, and revamping its content and circulation according to C.E.O. of TV Net, Luis Baron. Baron cited the huge growth in the area’s Hispanic population as the determining factor for the acquisition.

One of the papers current objectives is to reach new immigrants in the Sarasota and Manatee area, a market with a rapidly growing Hispanic community.

Baron is also leveraging the acquisition to promote a new 360 offering to advertisers that is has termed “Just One Call,” which will incorporate TV, radio, print, direct mail  and theI Internet.

 

.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.