Changing Places [62-A]
01/21/2008
David Lawenda{Univision}, Lisa McCarthy{Univision}, Luca Bentivoglio{LATV}
January 21, 2008
Changing Places [21-A]
01/21/2008
David Lawenda{Univision}, Lisa McCarthy{Univision}, Luca Bentivoglio{LATV}
Todobebe Launches Huge Media Campaign
01/21/2008
“Viva la Familia Fiestas” to produce over 30 million impressions via direct mail, TV, radio and online, between now and summer. A partnership with Nielsen has been established to verify the scope of the campaign. P&G’s Pampers has signed on as a sponsor,
Changing Places
01/21/2008
David Lawenda{Univision}, Lisa McCarthy{Univision}, Luca Bentivoglio{LATV}
JumpTV Talks About 2010 FIFA Deal
01/21/2008
Company has acquired online streaming rights and mobile rights to 2010 World Cup South American qualifying matches. A Q&A with Bill Stephen, Head of Global Ad Sales.
List Market: Specialist Marketing Services acquires 4 Hispanic lists.
01/21/2008
Spanish Speaking Buyers, Spanish Health Product Buyers and more…
Advertising Campaigns: McDonald’s Takes on Starbucks
01/21/2008
Fast food chain to advertise its new product to the Hispanic market.
Clinton/Obama’s Hispanic Spending Horserace
01/21/2008
Both campaigns look to buy-in to the hearts and minds of Nevada Hispanics. Is your market next on their media-spend?