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January 21, 2008

Todobebe Launches Huge Media Campaign

“Viva la Familia Fiestas” to produce over 30 million impressions via direct mail, TV, radio and online, between now and summer. A partnership with Nielsen has been established to verify the scope of the campaign. P&G’s Pampers has signed on as a sponsor,

Changing Places

David Lawenda{Univision}, Lisa McCarthy{Univision}, Luca Bentivoglio{LATV}

JumpTV Talks About 2010 FIFA Deal

Company has acquired online streaming rights and mobile rights to 2010 World Cup South American qualifying matches. A Q&A with Bill Stephen, Head of Global Ad Sales.