Accounts: LA Care, Diageo
L.A. Care Health Plan has selected multicultural interactive agency Sensis to redesign the health plan's Web site. In addition to the site's bilingual approach, it will also comply with Section 508 standards, a set of guidelines similar to the American with Disabilities Act that help ensure equal opportunity for people with disabilities.
Sensis’ president Jose Villa tells Portada that “We are going to be launching an aggressive bilingual Search Engine Optimization program for LA Care, which we are already planning for. After a few months, this will potentially expand into Paid Search (PPC).”
Alcohol giant Diageo forecasts significant growth—9% in the coming year—, partly, as a result of the maturing of millions of Hispanics into drinking age in the U.S. Mediacom is Diageo’s Hispanic Agency.
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