New Campaign Promotes Child Adoption to Hispanics

The Advertising Council, in partnership with the U.S. Department of Health and Human Services' (HHS) Administration for Children and Families (ACF) and the Collaboration to AdoptUsKids, announced today the launch of a comprehensive campaign designed to encourage Spanish-speaking families and individuals to consider adoption from the U.S. foster care system.

The new multi-media campaign includes Spanish television, radio, and print PSAs, and issues a national call-to-action for parents to adopt children by offering important, accurate information to the Hispanic community about the foster care system and the adoption process. The campaign emphasizes the message that families or individuals can achieve a sense of fulfillment by adopting a child through foster care. It also aims to significantly increase awareness of the need to provide loving, permanent families for children in the foster care system.

According to the Administration for Children and Families, approximately 300,000 children in the United States enter the foster care system each year. There are currently 514,000 children in the foster care system and, of these, approximately 115,000 are available for adoption. Each year, more than 24,000 of these children "age out" of the system without ever having been placed with permanent families to support them in the transition to adulthood. The majority of children in foster care are of children of color; 15% of the children waiting to be adopted are Hispanic.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?


BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?