Despite the dire housing slump, the Home Improvement Subcategory leads retail, the largest advertising category in Hispanic print advertising over apparel and big-box grocery during the first nine and a half months of 2007 (see box below). Overall, national ROP advertising volume was $30.6 million, according to Portada Ad-Tracking. A large amount of retail advertising is placed in pre-print FSI’s making the total substantially higher.
Home Furnishings Leads Despite Housing Slump | |
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HOME FURNISHINGS / IMPROVEMENT | |
APPAREL |
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BIG BOX / GROCERIES | |
OTHERS |
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ELECTRONIC RETAILERS | |
AUTOMOTIVE PRODUCTS | |
PHARMACIES |
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Note: Jan 1-Oct. 15, 2007, National ROP Advertising | |
Source: Portada Ad-Tracking | |
Related Article:
February 12, 2007: At the 2007 Retail Advertising Conference: Implications for the Hispanic Market
