Decked Out! Home Furnishing/Improvement Leads Retail Category

Despite the dire housing slump, the Home Improvement Subcategory leads retail, the largest advertising category in Hispanic print advertising over apparel and big-box grocery during the first nine and a half months of 2007 (see box below). Overall, national ROP advertising volume was $30.6 million, according to Portada Ad-Tracking. A large amount of retail advertising is placed in pre-print FSI’s making the total substantially higher. 

Home Furnishings Leads Despite Housing Slump

 

 

HOME FURNISHINGS / IMPROVEMENT

APPAREL

 

BIG BOX / GROCERIES

OTHERS

 

ELECTRONIC RETAILERS

AUTOMOTIVE PRODUCTS

PHARMACIES

 

 

 

Note: Jan 1-Oct. 15, 2007, National ROP Advertising

Source: Portada Ad-Tracking

Related Article:
February 12, 2007: At the 2007 Retail Advertising Conference: Implications for the Hispanic Market 


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