Fútbol Mundial and Soccer United Marketing (SUM) Join Forces

Fútbol Mundial and Soccer United Marketing (SUM) have announced that for the second consecutive time, they will be working together to produce the Official Program of InterLiga™ 2008.

As in 2007, Fútbol Mundial is the official magazine of the tournament that will determine the two Mexican clubs that will participate in the prestigious Copa Libertadores 2008, and will work with SUM to produce the official InterLiga program. The program will be bilingual and distributed free to fans at each of the three venues throughout the USA that will host the event from 2-12 of January in Houston, Dallas and Los Angeles.

Launched during World Cup 2002, Fútbol Mundial magazine has an audited circulation of over one million and over 2.8 million readers monthly.

Related Article: Futbol Mundial Launches Literacy Initiative(July 2007).


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.