Sears, News America, Home Depot lead the Hispanic FSI Market by number of insertions

Portada Ad-Tracking counted 1,983 national FSIs targeting Hispanics between January 1 and October 15 in 2007. Of these, 1001 were in English, 767 in Spanish, and 215 bilingual. Below is the ranking of the top 20 advertisers, ranked by number of insertions.

 

Brands

English

Spanish

Bilingual

Total

SEARS

221

0

0

221

NEWS AMERICA

156

28

11

195

HOME DEPOT

41

147

0

188

PUBLIX

1

124

26

151

BEST BUY

62

81

0

143

VALASSIS

16

77

24

117

TARGET

113

0

0

113

PEPBOYS AUTO

9

66

0

75

WAL-MART

3

6

62

71

ASHLEY FURNITURE

68

0

0

68

OPTIMUM

0

24

23

47

KMART

20

25

0

45

ROOMS TO GO

17

24

0

41

LOWE`S

1

33

0

34

COMPUSA

30

0

0

30

MERVYN`S

28

1

0

29

CVS/PHARMACY

8

0

20

28

COMCAST

0

27

0

27

O`REILLY

23

0

3

26

Source: Portada Ad-Tracking, January 1 - October 15, 2007

For absolute dollar levels as well as 2007 FSI activity and year-over-year growth comparisons, call Annette Fielman at (516) 396-0179 or e-mail her annette@portada-online.com.

To gain access to Portada’s Print Ad-Tracking resource, Click here.

To get access to a complete Online Directory of more than 2,000 Leading Agency and Marketing/Advertising Decision Makers, please Click here.

 


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