Portada Ad-Tracking counted 1,983 national FSIs targeting Hispanics between January 1 and October 15 in 2007. Of these, 1001 were in English, 767 in Spanish, and 215 bilingual. Below is the ranking of the top 20 advertisers, ranked by number of insertions.
Brands | English | Spanish | Bilingual | Total |
SEARS | 221 | 0 | 0 | 221 |
NEWS AMERICA | 156 | 28 | 11 | 195 |
HOME DEPOT | 41 | 147 | 0 | 188 |
PUBLIX | 1 | 124 | 26 | 151 |
BEST BUY | 62 | 81 | 0 | 143 |
VALASSIS | 16 | 77 | 24 | 117 |
TARGET | 113 | 0 | 0 | 113 |
PEPBOYS AUTO | 9 | 66 | 0 | 75 |
WAL-MART | 3 | 6 | 62 | 71 |
ASHLEY FURNITURE | 68 | 0 | 0 | 68 |
OPTIMUM | 0 | 24 | 23 | 47 |
KMART | 20 | 25 | 0 | 45 |
ROOMS TO GO | 17 | 24 | 0 | 41 |
LOWE`S | 1 | 33 | 0 | 34 |
COMPUSA | 30 | 0 | 0 | 30 |
MERVYN`S | 28 | 1 | 0 | 29 |
CVS/PHARMACY | 8 | 0 | 20 | 28 |
COMCAST | 0 | 27 | 0 | 27 |
O`REILLY | 23 | 0 | 3 | 26 |
Source: Portada Ad-Tracking, January 1 – October 15, 2007
For absolute dollar levels as well as 2007 FSI activity and year-over-year growth comparisons, call Annette Fielman at (516) 396-0179 or e-mail her [email protected].
To gain access to Portada’s Print Ad-Tracking resource, Click here.
To get access to a complete Online Directory of more than 2,000 Leading Agency and Marketing/Advertising Decision Makers, please Click here.
