Animate! Cilantro Animation Studios

“The Hispanic market has been lumped into a big bucket, and that doesn’t serve the market properly.  We’re in an age where we have to listen more carefully to what the audience says. Before they give you their money, they want to know you went the extra step.  Who’s your audience, what is their age, what are they consuming, where do they come from historically?   If you don’t know that you won’t be successful,” said Salvatore Cavalieri, president and CEO of Cilantro Animation Studios.

Cilantro is a studio that seeks to market to Hispanics with more creative, relevant, and non-traditional messaging. “Oftentimes, when advertisers try to target Hispanic audiences, they fall into the trap of perpetuating stereotypes instead of connecting with their target,” says Mercedes Seraphim, a spokesperson for Cilantro.

The animation studio seeks to break out of this mold by creating custom campaigns that reflect their clients’ true mission, while resonating with their Latino target in a genuine and organic way.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.


ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

We caught up with industry pioneer Rochelle Newman-Carrasco of Walton Isaacson at the ANA Multicultural Conference and asked her a few questions about the growing momentum of The Alliance of Multicultural Marketing (AIMM).