UnBuenDoctor.com Launches

Hispanic health magazine Un Buen Doctor has just launched a website to make its resources accessible digitally.

UnBuenDoctor.com offers users the ability to be able to search for doctors, dentists, hospitals and organizations within their own community while specifically tailoring it to their needs:

“It’s very important for health information to be readily available to our community, and the launch of UnBuenDoctor.com is an important step in facilitating that,” says company president Carlos Olea.

Basic information on the healthcare providers takes out some of the guesswork of choosing a physician. UnBuenDoctor.com will also provide online users with “Seguros de Salud.” This site area which is sponsored by Aetna (NYSE:AET) provides users with an easy to read guide which allows them to better understand the different types of health insurances available, frequently asked questions, questions they should ask their agent and useful information about coverage for health and life insurance issues. This feature is of great value because, according to the Census Bureau, over 30% of US Hispanics remain without health coverage.

The site’s content will come from a variety of sources, including, logically, the team of doctors that write for Un Buen Doctor magazine. Other content will be provided by industry organizations like the American Lung Association and the American Cancer Society.

Advertisers will include health and beauty product manufacturers, pharmaceutical companies, and the healthcare industry.

Related Article: Hispanic Magazines Have Fewer Health Promoting Ads and More Ads for Unhealthy Products


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.