Showcase Your Talent and Get Discovered

Speaking on the launch of his new website, co-founder Joaquin Pochat comments: “SiCreativo is essentially a platform where companies and brands get together with their users.”

He also describes the site as the first Hispanic contest community. “The site will offer users a chance to display their design/creative skills, and submit their work for evaluation by their peers and by the companies sponsoring the contests.” Pochat uses the example of a young graphic designer who is either still in school, or just out.

“The designer could submit creative for a given company and if that company likes it, it could be used and the designer would get his break. In that sense, SiCreativo is a platform where companies and brands get together with their users. It’s branded user-generated content.”

Pochat emphasizes that they are still in the alpha stage of the launch and have not yet unveiled all of the features that will be included on the site.

The site will be running banners in its community page and will have adver-gaming components as well. SiCreativo has offices in Buenos Aires, Mexico, and the U.S.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.