Changing Places [52-A]
Maribel Viteri{ESPN Deportes}, Eric Rayman{Que Pasa}.
Maribel Viteri{ESPN Deportes}, Eric Rayman{Que Pasa}.
Maribel Viteri{ESPN Deportes}, Eric Rayman{Que Pasa}.
Maria Boolori, Media Buyer for CA-based agency Grupo Gallegos, talks about the new campaign and the online space…
Maribel Viteri{ESPN Deportes}, Eric Rayman{Que Pasa}.
Behavioural targeting is big in the general market. What about the Hispanic market? Is there enough data available? A huge opportunity for larger general market players….
Regional component of campaign to be executed in late 2008. Strong emphasis on local newspapers, out-of-home, local radio, and local/cable TV. The regions up for grabs…
Direct Mail, magazines and online component all on the table.