November 12, 2007
Advertising Campaign: Energizer Launches Interactive Campaign
11/12/2007
Maria Boolori, Media Buyer for CA-based agency Grupo Gallegos, talks about the new campaign and the online space…
Digital Media Debate: The Promise of Behavioral Advertising in the Hispanic Market
11/12/2007
Behavioural targeting is big in the general market. What about the Hispanic market? Is there enough data available? A huge opportunity for larger general market players….
U.S. Census Choosing Regional Advertising Agencies
11/12/2007
Regional component of campaign to be executed in late 2008. Strong emphasis on local newspapers, out-of-home, local radio, and local/cable TV. The regions up for grabs…
Advertising Campaigns: Amtrak 2008
11/12/2007
Direct Mail, magazines and online component all on the table.