At: AHAA’s 23rd Semi Annual Conference: Focus on Creative
The Association of Hispanic Advertising Agencies threw its Fall Conference
Approximately 400 attendees from media properties and advertising agencies attended the conference, whose main content versed on creative as opposed to the Spring conference which is more about planning and media buying.
Edoardo Chavarin, a marketer, entrepreneur and co-founder of NaCo, Edoardo Chavarin, shared a story about creativity, courage, passion, determination and his creative process.
Chavarin told the attendees three things make great creative: simplicity, humor, and strong, fast delivery. “You need to know how to be complicated to be simple,” he says, “but it's about making decisions - fast ones - taking chances, swings and misses. Sometimes it works and sometimes it doesn't but you can always fix it along the way.”
Chavarin urged attendees to tap into their creative talent, act on the ideas they never think will amount to anything, and draw on their personal experiences. He said those ideas that seem too simple are often the best.
Another panel, by speakers Joe Uva, CEO of Univision and Ann Mukherjee, Vp OF Marketing at Frito Lay, focused on ways to demystify the Hispanic market for C-Suite executives, while under the panel title “Renacimiento: How Latino Youth are leading the way”, Jackie Bird, AHAA Chairwoman, Jose luis Villa, President, Circulo Cretivo, Aldo Quevedo, Conference Co-Chair, Gustavo de Mello, Conference Co-Chair and Divide, Elan and Yeyo, The Dey, focused on the closing session on how Latino youth are rewriting this country’s values and influencing America with their unique energy.
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