New Web Launches: Language Management Industry Flourishes [2-A]

The surge continues—in website language adaptation. According to Will Fleming of MotionPoint, an increasing amount of high profile Fortune 500 companies are launching Spanish-language sites, noting that his company has signed deals with two Fortune 500’s in the past week. Here is a list of new launches announced by MotionPoint:

General Electric Appliances - http://espanol.geappliances.com/enes/

Taco Bell (Yum Brands) – http://tacobellenespanol.com/enes/

The State of Washington Department of Financial Institutions -- http://www.dfi.wa.gov/ (click on espanol link)

Lumber Liquidators – http://espanol.lumberliquidators.com

BankAtlantic – http://espanol.bankatlantic.com

Dawn Foods -- http://espanol.dawnfoods.com

“We continue to see a significant and growing demand for robust Spanish-language website capability.  There are two key drivers of this demand:  (i) companies whose websites are strategic to their business (e.g., transactional, integral to the brand), and (ii)  clients who benefit from reaching a multi-lingual market quickly and with fully functional sites (i.e., 3 months or less),” says MotionPoint Vice President Ben Field.

In terms of demand by language, market and region, Spanish continues to represent the highest demand, followed by a large and growing demand for Asian languages, says Field.


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