New Web Launches: Language Management Industry Flourishes

The surge continues—in website language adaptation. According to Will Fleming of MotionPoint, an increasing amount of high profile Fortune 500 companies are launching Spanish-language sites, noting that his company has signed deals with two Fortune 500’s in the past week. Here is a list of new launches announced by MotionPoint:

General Electric Appliances - http://espanol.geappliances.com/enes/

Taco Bell (Yum Brands) – http://tacobellenespanol.com/enes/

The State of Washington Department of Financial Institutions -- http://www.dfi.wa.gov/ (click on espanol link)

Lumber Liquidators – http://espanol.lumberliquidators.com

BankAtlantic – http://espanol.bankatlantic.com

Dawn Foods -- http://espanol.dawnfoods.com

“We continue to see a significant and growing demand for robust Spanish-language website capability.  There are two key drivers of this demand:  (i) companies whose websites are strategic to their business (e.g., transactional, integral to the brand), and (ii)  clients who benefit from reaching a multi-lingual market quickly and with fully functional sites (i.e., 3 months or less),” says MotionPoint Vice President Ben Field.

In terms of demand by language, market and region, Spanish continues to represent the highest demand, followed by a large and growing demand for Asian languages, says Field.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?


BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?