New Account Wins: Targeting Hispanics via Print and Digital Media

?      Comcast of California to Headquarters Advertising for design work, particular direct mail, (Comcast buys in-house)

?      Language Line Service, an over the phone free interpreter service, to Headquarters Advertising Testing in a couple of spot markets in California.

?      The Census Bureau announced that it has awarded its 2010 Census communications contract, worth an estimated $200 million, to Draftfcb (Global Hue for Hispanic portion) of New York.

?      NFL (National Footbal League) tapped New York based Vidal Partnership for Hispanic Outreach

     ?     Chicago-based Lapiz has been awarded the Allstate Insurance account for the Hispanic Market. The account previously was with Los Angeles-based La Agencia de Orci.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.