Hoy working with Google to sell Print Ads
Hoy-Chicago and Hoy-LA are the first Spanish-language newspapers to be part of Google’s Print Ad program. Julian Posada, general manager of Hoy Chicago, tells Portada that both Hoy newspapers recently struck a deal with Google. Advertisers who have Google Print Ad accounts will now be able to buy ROP advertising in both Hoy editions. “This is a way to get some additional business that Hoy would not get otherwise,” Posada adds.
“We’re excited Hoy will be the first Spanish language daily to partner with Google,” said Anne Kelly, vice president of advertising for Hoy. “This is a great way for us to help more advertisers reach an important segment of the Hispanic marketplace.”
Google Print Ads enable advertisers to easily create, purchase and run traditional print newspaper ads from a single online interface in newspapers across the United States. Combined with Hoy Chicago’s recent expansion to suburban markets, the alliance promises marketers an even wider audience in the Chicago and Los Angeles metros.
Google’s Print Ad program started in November 2006 with a test that included 50 newspapers and a small group of advertisers. Since then the program has grown to more than 600 newspapers representing 32 of the top 35 DMAs and a combined circulation of more than 30 million.
Participating newspaper publishers include E.W. Scripps, Freedom Communications, Hearst Newspapers, GateHouse Media, Gannett, MediaNews Group, The New York Times, The Seattle Times Company, Tribune Publishing, and The Washington Post, among others. Google Print Ads is available to hundreds of thousands of United States-based advertisers who currently have a Google AdWords™ account. The program is another step for Google toward becoming a one-stop shop for ad sales, whether online or offline.
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