Crossing Over: Hispanic Agency Nobox Makes Moves on General Market

Florida-based Nobox Marketing Group, a Hispanic-owned interactive agency, has been making inroads into the general market as few other Hispanic agencies have done before it.

The company recently re-designed web browser Mozilla’s online store, and has also developed the concepts for two online ads centered around the browser’s security and customization options.

More recently, the company developed a micro site for Lexus, who wanted to draw attention to their sponsorship of the U.S. open. Nobox was charged with developing a site that would raise awareness about pre-match and post-match Lexus-sponsored events.

The Nobox-produced mini-site is panel-styled, consisting of three distinct clickable areas, each focusing on different aspects of the tournament.  Within these panels users could access details of one of Lexus’ key promotional executions, the Lexus Virtual Open event at Rockefeller Center.  Users were also able to retrieve E-shot photo submissions taken at the events, videos of participants of the Lexus Virtual Open event and Lexus promotional sponsorship commercials.  The site received over 42,000 unique visitors over the course of the two-week event. (www.lexus.com/myownpursuit/tennis/index.html).

Agency President Jayson Fittipaldi commented that his agency plans to build on its portfolio of cross-over initiatives.

Related Articles:

Nobox Marketing Launches New Website

Toyota Targets Puerto Rico with Interactive Campaign


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.