Crossing Over: Hispanic Agency Nobox Makes Moves on General Market
Florida-based Nobox Marketing Group, a Hispanic-owned interactive agency, has been making inroads into the general market as few other Hispanic agencies have done before it.
The company recently re-designed web browser Mozilla’s online store, and has also developed the concepts for two online ads centered around the browser’s security and customization options.
More recently, the company developed a micro site for Lexus, who wanted to draw attention to their sponsorship of the U.S. open. Nobox was charged with developing a site that would raise awareness about pre-match and post-match Lexus-sponsored events.
The Nobox-produced mini-site is panel-styled, consisting of three distinct clickable areas, each focusing on different aspects of the tournament. Within these panels users could access details of one of Lexus’ key promotional executions, the Lexus Virtual Open event at Rockefeller Center. Users were also able to retrieve E-shot photo submissions taken at the events, videos of participants of the Lexus Virtual Open event and Lexus promotional sponsorship commercials. The site received over 42,000 unique visitors over the course of the two-week event. (www.lexus.com/myownpursuit/tennis/index.html).
Agency President Jayson Fittipaldi commented that his agency plans to build on its portfolio of cross-over initiatives.
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