Changing Places [8-A]
10/22/2007
Mauricio Gerson{Mega TV}, Maggie Sala-Amaro{Mega TV}, Earl Maucker{IAPA}, James Hall{Journal Register Company}, Rick Rodriguez{Sacramento Bee}, Tatiana Koike {US Media Consulting}, Thomas Chamberlin{Megazines}
October 22, 2007
Televisa Earnings up 4.3%, Publishing up 6.4%
10/22/2007
Spanish-language media conglomerate net sales in Q3 increased by 8.9% to $10.4 billion pesos ($947 million). Publishing operation buoyed by acquisition of Argentina’s Editorial Atlantida.
Crossing Over: Hispanic Agency Nobox Makes Moves on General Market
10/22/2007
Re-designs Mozilla’s online store; develops mini-site for Lexus.
Let it Shine
10/22/2007
ComEd launches Hispanic-focused campaign to promote energy-saving light bulbs.
Changing Places
10/22/2007
Mauricio Gerson{Mega TV}, Maggie Sala-Amaro{Mega TV}, Earl Maucker{IAPA}, James Hall{Journal Register Company}, Rick Rodriguez{Sacramento Bee}, Tatiana Koike {US Media Consulting}, Thomas Chamberlin{Megazines}
Hoy working with Google to sell Print Ads
10/22/2007
Hoy-Chicago and Hoy-LA, first Spanish-language newspapers to participate in Google Print Ad program.
DNC Releases Digital Minority Political Companies Directory
10/22/2007
Seeks to ensure diversity in political services contracting.
McClatchy’s Revenue Decline: A Tale of Two Markets?
10/22/2007
McClatchy’s overall advertising revenues in Q2 2007 declined by 9.8% compared to the same period in 2006. Lower revenues were mostly driven by tough market conditions in the footprints of The Miami Herald, The Sacramento and Fresno Bee as well as for the Forth-Worth Star-Telegram. Did sister Hispanic newspapers El Nuevo Herald, Vida en el Valle and La Estrella fare as bad?