Changing Places [8-A]
Mauricio Gerson{Mega TV}, Maggie Sala-Amaro{Mega TV}, Earl Maucker{IAPA}, James Hall{Journal Register Company}, Rick Rodriguez{Sacramento Bee}, Tatiana Koike {US Media Consulting}, Thomas Chamberlin{Megazines}
Menu
Mauricio Gerson{Mega TV}, Maggie Sala-Amaro{Mega TV}, Earl Maucker{IAPA}, James Hall{Journal Register Company}, Rick Rodriguez{Sacramento Bee}, Tatiana Koike {US Media Consulting}, Thomas Chamberlin{Megazines}
Targets commuters with boxes and racks.
Spanish-language media conglomerate net sales in Q3 increased by 8.9% to $10.4 billion pesos ($947 million). Publishing operation buoyed by acquisition of Argentina’s Editorial Atlantida.
Now offering video content.
Re-designs Mozilla’s online store; develops mini-site for Lexus.
ComEd launches Hispanic-focused campaign to promote energy-saving light bulbs.
Mauricio Gerson{Mega TV}, Maggie Sala-Amaro{Mega TV}, Earl Maucker{IAPA}, James Hall{Journal Register Company}, Rick Rodriguez{Sacramento Bee}, Tatiana Koike {US Media Consulting}, Thomas Chamberlin{Megazines}
Hoy-Chicago and Hoy-LA, first Spanish-language newspapers to participate in Google Print Ad program.
Seeks to ensure diversity in political services contracting.
McClatchy’s overall advertising revenues in Q2 2007 declined by 9.8% compared to the same period in 2006. Lower revenues were mostly driven by tough market conditions in the footprints of The Miami Herald, The Sacramento and Fresno Bee as well as for the Forth-Worth Star-Telegram. Did sister Hispanic newspapers El Nuevo Herald, Vida en el Valle and La Estrella fare as bad?