As Best Buy’s Senior Manager of Strategy and analytics Marsha Lawrence pointed out in her keynote address, Best Buy is taking a number of steps to engage Hispanic consumers. Find out what these steps are and what criteria Best Buy has for placing in Hispa
Big national advertisers don’t have the time to negotiate hundreds of placement deals with small newspapers. Advertisers want a variety of different platforms from which to engage their target, including print, online, events, broadcast, direct mail, etc.
Marketing directors are becoming more discriminating in handling their Hispanic digital and print media budgets, and they need numbers to justify their spends.