TodoBebé to launch National Publication

TodoBebé, a producer of multimedia Spanish-language pregnancy and parenting content, is going to launch a national magazine with the same name in 2008, Cynthia Nelson, Chief Operating Officer of TodoBebé tells Portada.

The  24 page magazine (16 editorial and 8 advertising) is going to be distributed as an insert in Impremedia newspapers together with La Vibra, Impremedia’s Friday entertainment supplement. Impremedia publishes Spanish-language newspapers in New York, Chicago Los Angeles, San Francisco, Orlando and Tampa.  Nelson pointed out that in those markets where Impremedia does not publish newspapers TodoBebé is going to be inserted in other Hispanic newspapers. TodoBebé, the magazine, is going to be published two times a year (mid-April and mid September) and will have a circulation of 900,000. Each of the issues is going to be released before major events organized by TodoBebé take place.

TodoBebé’s business model resides in expanding the Todobebé brand in the Spanish-speaking world, through syndication agreements similar to those of Martha Stewart’s Omnimedia. TodoBebé media platforms include Television, Website, Events, Print, Research, Book and Radio. With the 2008  launch of the magazine it establishes a national print media vehicle. Todobebé was co-founded in 1999 by Jeannette Kaplun, editor-in-chief of the publication, in response to her personal need for information in Spanish around infertility, pregnancy and parenting.

TodoBebé recently got a $15 million capital injection from New York City based Palladium Equity Partners.

Last August, Todobebé, announced its expansion into Spain, Colombia, Mexico and Guatemala mostly through TV program syndication.

In 2005 TodoBebé launched a direct mail product called TodoBebe Direct in association with Advo.

Nelson was an attendee in the First Annual Hispanic Digital and Print Media Conference that took place in downtown New York last Thursday.

Related Article: Parenting Magazines: Publishers and advertisers boost efforts to reach Latina moms


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