Reynolds Wrap Dives into Hispanic Market

Reynolds Wrap is executing a panregional assault to get the word out about the durability of its aluminum foil with a series of TV spots in the United States, Puerto Rico, Mexico and Panama.

The campaign will run through December of 2007.  Broadcast rotation stateside will be focused on Houston, Los Angeles and Miami during the initial launch stage.

The marketing strategy hones in on the strength of the product that enables households to use less, and save more.  Among the :30 and :15 executions, viewers will see various visual examples of occasions where only Reynolds Wrap will do.    

Since 2006, Bromley Communications has been Hispanic agency of record for Alcoa Consumer Products, makers of Reynolds Wrap Aluminum Foil.  

Bromley Group Creative Director, Ron Landreth, was responsible for the concept and execution of the campaign.  Ignacio Guzman was the associate creative director and Magaly Chocano was producer in charge supervising Milagro Films, an independent production company, and directors from CineConcepto.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.