Whats hot | Whats not |
Print and Online Integration: Multiple Touchpoints, 360 brands | One Media Play |
Search: – Use of extended phrases in Spanish or even Questions -Geomodify Words | Search: – Use of a few keywords for the whole Hispanic market |
Print and Digital Media Buying | TV and Radio buying |
Guaranteed Circ: Accountability, Transparency. Demonstrate ROI | Lack of transparency/research. |
Digital Content: Digital Development and Deployment | Digital Content: Pure Content |