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October 10, 2007

New English–language Magazine Inside Mexico

Despite the failures of past English-language magazines, owners Margot and Aran Shetterly last year decided to brave the Mexican print market with a product targeting the large and growing community of English speakers. This month they celebrate their fir

Tapping Florida’s Gold Coast

What are the most effective ways to reach South Florida Hispanics, many of whom hail from Central and South America? Black Sheep Miami’s President Dan Austin says it depends on just who you are trying to reach. Inside he explains which venues for different target audiences.