American Heart Association Ramps-up Hispanic Outreach

The American Heart Association (AHA) is continuing its outreach to Hispanic women to educate them on the dangers of heart disease.  Heart disease is the number one killer of Hispanic women in the U.S.

The organization has a Spanish-language website at http://go.heart.org/espanol, and is also placing banners at most of the major Hispanic portals, including Terra, Batanga and StarMedia. Coral Gables-based Accent Marketing is handling the campaign. According to Ana Maria Montero, the goal of the current campaign is two-fold: “First and foremost, the goal is to educate Hispanic women about the dangers of heart disease and to encourage them to become informed. The other objective is to drive traffic to the website.”

The AHA is also placing ads in national Hispanic women’s magazines such as Vanidades Cosmopolitan en Espanol, People en Espanol, Selecciones, Siempre Mujer, and Vista.

In addition the AHA is re-vamping its website to be more relevant to the Hispanic women it seeks to reach, and has established a Spanish language call-center that women may call for more information.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.