American Heart Association Ramps-up Hispanic Outreach
The American Heart Association (AHA) is continuing its outreach to Hispanic women to educate them on the dangers of heart disease. Heart disease is the number one killer of Hispanic women in the U.S.
The organization has a Spanish-language website at http://go.heart.org/espanol, and is also placing banners at most of the major Hispanic portals, including Terra, Batanga and StarMedia. Coral Gables-based Accent Marketing is handling the campaign. According to Ana Maria Montero, the goal of the current campaign is two-fold: “First and foremost, the goal is to educate Hispanic women about the dangers of heart disease and to encourage them to become informed. The other objective is to drive traffic to the website.”
The AHA is also placing ads in national Hispanic women’s magazines such as Vanidades Cosmopolitan en Espanol, People en Espanol, Selecciones, Siempre Mujer, and Vista.
In addition the AHA is re-vamping its website to be more relevant to the Hispanic women it seeks to reach, and has established a Spanish language call-center that women may call for more information.
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