Al Borde Deepens Reader Affinity with Event Marketing
L.A.-based alternative music magazine Al Borde, the free bi-weekly publication (circ. 40,000) that reaches 18-to-34-year-old Hispanics, celebrates its ten-year anniversary by offering readers and fans a concert known as the "Rock ‘N Bliss Fest." The event is yet another move by the company to extend its brand past its print entities—Al Borde is owned by Los Angeles weekly El Clasificado (circ. 270,000) —and into the lives of its readers. Al Borde also owns and operates the Al Borde Lounge, a venue that hosts alternative rock acts.
The event will take place on Friday, October 12 at the Ford Amphitheatre and will feature Guadalajara's very own Porter, who will play for the first time in the United States for this show only as well as Guadalajara's Sussie 4, who are stopping at "Rock ‘N Bliss Fest" for their only US appearance.
Monster Beverage Company has once again teamed up with Al Borde as presenting sponsor of the Rock N Bliss Fest, as well as Bulova and Virgin. Media Partners for the Rock N Bliss Fest are Mun2 and LATV.
The Rock ‘N Bliss Fest is the second of a two-part soiree that celebrates the publication's anniversary: Al Borde will host a special "Best of 2007" awards ceremony at the exclusive Al Borde Lounge the night before the concert. The awards will pay tribute to an eclectic mix of 10 local bands that have shaped the Los Angeles Latin alternative scene.
Related Article: Al Borde/El Clasificado Reinvent Themselves Online
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