Poder Launches Miami Edition

Launching with a rate base of 25,000 copies, the magazine has already drawn significant advertiser attention from brands like: Publix, Wachovia, Audi, and Citibank. 

Launching with a rate base of 25,000 copies, the magazine has already drawn significant advertiser attention from brands like: Publix, Wachovia, Audi, and Citibank.  Televisa’s publisher Nicolas Ibarguen sees Miami as an ideal market for Poder: “The magazine’s unique domestic and international content is 100% reflective of the informational needs of the Miami business community,” says Ibarguen. “Poder Miami will blend and adapt the best of its content from its multiple editions and combine it with relevant local content.”

Ibarguen considers Miami an important bridge between the U.S. Hispanic market and the Latin American markets: Most executives living and working in Miami have one foot in Miami and one foot in Latin America. Poder Magazine will uniquely cover both worlds,” says Ibarguen. He adds that plans are in the works to launch additional iterations.

Related Article: Poder is Back (2005)


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