Poder Launches Miami Edition

Launching with a rate base of 25,000 copies, the magazine has already drawn significant advertiser attention from brands like: Publix, Wachovia, Audi, and Citibank. 

Launching with a rate base of 25,000 copies, the magazine has already drawn significant advertiser attention from brands like: Publix, Wachovia, Audi, and Citibank.  Televisa’s publisher Nicolas Ibarguen sees Miami as an ideal market for Poder: “The magazine’s unique domestic and international content is 100% reflective of the informational needs of the Miami business community,” says Ibarguen. “Poder Miami will blend and adapt the best of its content from its multiple editions and combine it with relevant local content.”

Ibarguen considers Miami an important bridge between the U.S. Hispanic market and the Latin American markets: Most executives living and working in Miami have one foot in Miami and one foot in Latin America. Poder Magazine will uniquely cover both worlds,” says Ibarguen. He adds that plans are in the works to launch additional iterations.

Related Article: Poder is Back (2005)


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.