New Publication Launches

In mid-September, The Oregonian will launch a full-color Spanish-language weekly tabloid called Cancha in association with Mexico City publisher Grupo Reforma.  Grupo Reforma. launched Camcha in the San Antonio last year together with the San Antonio Express News and publishes several dailies south of the border.

“It’s a growth market,” says Bradley M. Harmon, The Oregonian’s sales and marketing director. “We have not been serving Hispanics the way we want to, so we’re reaching out to them. It’ll have some local news, and a lot of news about Hispanic sports,” Harmon said. “It will also include entertainment news, an events calendar and classifieds.” The Oregonian  has partnered with a Mexico City newspaper publisher ,

Cancha will be managed by Mauricio Romano. Harmon says circulation will start out at 20,000 — the same circulation as competitor El Hispanic News — and will have 500 distribution points in the northern Willamette area.

MundoMotor launched its South Florida edition. The new, Spanish-language, motor vehicle publication brings Latino readers in the Dade, Broward, and Palm Beach area local industry news, product reviews, consumer tips, and safety and maintenance information; while covering automotive and motorcycle events in the community.

Mundo Motor is a highly localized publication offering potential buyers information they need when they are close to point of purchase,” saysGuillermo de la Corte, Founder and Publisher of Mundo Motor. He adds, “After two successful years publishing in the Dallas/Ft. Worth area, we know that the local content we provide creates a special bond with our readers. To successfully launch in South Florida, we felt it was important to ensure the highest quality content while maximizing distribution.”

The North Carolina Healthy Start Foundation announced the launch of Mujer Total (Total Woman), a 20-page, Spanish-language magazine that provides practical tips and helpful information encouraging women to live a healthy lifestyle for themselves and their babies should they become pregnant.

In addition to warning against unhealthy habits, the publication also reinforces the positive behaviors that Latino women display in greater numbers that other racial and ethnic groups, such as breastfeeding their babies and not smoking. Mujer Total was developed with the support of The NC Division of Public Health. This and other English and Spanish health educational materials can be ordered in bulk for free on the North Carolina Healthy Start Foundation's website at www.NCHealthyStart.org


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.