Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

New Account Wins: Targeting Hispanics via Print and Digital Media

Comcast of California, Language Line Service, U.S. Census, Allstate and more. Find out what agencies just gained these accounts.

Content

Ø      Comcast of California to Headquarters Advertising for design work, particular direct mail, (Comcast buys in-house)

Ø      Language Line Service, an over the phone free interpreter service, to Headquarters Advertising Testing in a couple of spot markets in California.

Ø      The Census Bureau announced that it has awarded its 2010 Census communications contract, worth an estimated $200 million, to Draftfcb (Global Hue for Hispanic portion) of New York.

Ø      NFL (National Footbal League) tapped New York based Vidal Partnership for Hispanic Outreach

Ø     Chicago-based Lapiz has been awarded the Allstate Insurance account for the Hispanic Market. The account previously was with Los Angeles-based La Agencia de Orci. 

Get access to  Portada’s Hispanic Marketing and Media Buyer Directory and reach decision makers now!

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Get our e-letters packed with news and intelligence!